Solving problems with Service Design, the 4 step approach

Terence Sathyanarayan

July 4, 2022

All, Digital strategy, Digital Transformation

There are many ways to solve problems. One of the most popular approaches through service design, which has been used by companies around the world for decades. This process is broken down into four steps. You must understand these 4 steps before implementing them on your projects because each step requires different skillsets and knowledge.

In this blog post, we’ll look at identifying the problem & the right solution with Service Design. If you’re a business owner who is struggling to figure out why customers are leaving or what to offer as an incentive for loyalty, then this article will be perfect for you!

Getting Started with the 4 Step Approach

To get started with solving problems with Service design, you must first read through the three steps mentioned below and understand what is required of you before getting into the main part of the article.

  1. The most general way to solve a problem is to identify it. Once identified, you can proceed to the next step. There are many ways to identify a problem, but you must figure out all pieces of the puzzle before getting into solving it. In some cases, your solution developers will know how to solve your problems, but in other instances, they may not have enough information on what exactly needs to be done.

  2. The problem getting identified, the next step is to find a solution. If you already have an idea of what it is that you need to solve or develop then congratulations! You’ve just skipped ahead to this step. Come up with an idea, research whether this solution has been done before, learn about other problems similar solutions are solving, and proceed to the next step.

  3. The third step in getting started with solving problems with Service Design is getting to know what this solution entails. To proceed from here, you must have a thorough understanding of what exactly it’s going to take from you and your business for this problem-solving project to be a success. For instance, you may need to create new marketing campaigns, change up the look of your website, implement forums or other expression tools on your website, etc.

  4. The fourth step is performing a thorough quality check . After going over the requirements of your solution, it’s important to run through everything one more time just to make sure that there isn’t anything that has been left out or forgotten about. This quality check can be achieved by simply asking yourself whether or not each step was followed properly and whether or not any steps may have been skipped.

Identifying The Problem

The first step to solving problems is to identify them. This part of the process can be achieved by brainstorming ideas and ticking off those which do not work or those that ultimately cause more harm than good. It’s important to take the time and come up with as many ideas as possible before coming back to your project.

Anticipate another problem with your idea. For example, you want to post more videos on your website because it keeps customers engaged for longer periods. The problem may be that there is not enough manpower or time for this project. You can choose to outsource the task or hire a consultant for a short amount of time until you have the resources to finish it yourself. It all comes down to what you want this project to accomplish and whether or not there are any problems with your idea.

Finding The Right Solution

The next step after identifying the problem is coming up with a solution to solve it. At this point, you will have an idea of what exactly needs to be done and how it should be done. The solution you come up with could be as simple as delegating a task or hiring an expert for a consultation.

Keep in mind that the main purpose of this step is to solve the problem, not to fix it! It’s important to remember that you’re solving problems and not creating more work for yourself (and your team).

Requirements Of Your Solution

The next step is learning all the requirements of your solution so that it can go into development later on. You need to ask yourself questions like:

  • What materials will I need?
  • How long will it take to implement this solution?
  • Who is going to be involved in the project and what are their roles within it?
  • How much money can I spend on this problem-solving endeavor?

All of these questions should be answered before development or else your team, company, or group may be in for a rude awakening later on.

Quality Check

A project can go through multiple quality checks before it’s ready for production and implementation. It all comes down to how much time you want to invest into the problem-solving process as well as how complex your solution is. Sometimes, the 4 Steps Approach is the best way to go about solving problems, other times it may be smarter to hire outside help.

This 4 Step Approach is a problem-solving approach that allows you to break up your project into several smaller ones that can be solved individually or all together. This method is great for those who are just starting or who are on a budget. It is also ideal for those who want to learn more about the problem-solving process.

• What problems have you identified that need help?
• What changes in customer behavior will indicate you have solved a real problem in a way that adds value to your customers?
• What types of users and customers should you focus on first?
• What are the goals your users are trying to achieve? What is motivating them to seek out your solution? (e.g., do better at my job OR get a promotion)
• List product, feature, or enhancement ideas that help your target audience achieve the benefits they’re seeking

Key Takeaways You Should Follow

It’s important to remember that the main purpose of this step is to solve the problem, not to fix it!

  • To make sure that there isn’t anything that has been left out or forgotten about.
  • You should ask yourself whether each step was properly followed and whether any steps may have been skipped.
  • The best way to go about the 4 Steps Approach is to simply follow the steps involved.
  • Quality check: run through everything one more time just to make sure that there isn’t anything that has been left out or forgotten about.
  • The 4 Steps Approach works best when tackling problems that can be broken up into smaller parts and it’s great for those who want their project done right the first time.

It all comes down to how much time you want to invest into the problem-solving process as well as how complex your solution is. Sometimes 4 Steps Approach is the best way to go about solving problems, other times it may be smarter to hire outside help.

We’ve explored the five steps of service design and how they can be used to solve problems. We hope that you take what you learned from reading these 4 principles and apply them to your projects. If you need help with a project or have any questions about service design, let us know! Our team is ready to work with you on implementing one of these 4 principles for your business needs.